For members, 20% CBD oil in 30ml bottles will be 20% cheaper and 20% stronger than the cheapest CBD on the market, the company said.
Under the new pricing scheme, a 30ml 20% CBD product will also offer members 50% more CBD or 50% less cost than the average prices of 20% CBD found on a recent review of well-known brands in the market, Sativa added, with other products in the newly launched range also offering significant discounts on competitors’ prices.
With its Goodbody brand guaranteeing the best quality and price on the market, Goodbody will guarantee a customer’s money back if a CBD oil of the same quality and strength as Goodbody CBD is found for a cheaper price.
Executive chairman Geremy Thomas said: “CBD is a great product but is too expensive for consumers. Today Goodbody branded products will be offered to members at major discounts to competitor offerings.
“Following falling prices of raw materials in the CBD market and improved efficiencies, we are delighted that due to our ability to manage and test the whole process we are able to lead the way in offering consumers the best quality at the best price, and, as a trusted brand we are prepared to put a guarantee behind that.”
Announcing a new corporate strategy in the summer, Sativa said it planned to build a membership model for more predictable revenues as well as securing sales through well-known online platforms, extending its product range, secure distribution agreements throughout Europe and carry out M&A to increase its product range and revenue.